Adding Value to Customer Experience

In the competitive business landscape, reducing costs is a top priority for many organizations. And while cheaper products seem like a quick and easy way to cut expenses, they often lead to hidden costs that can negatively impact your bottom line and customer experience. Let’s talk about why quality matters and how choosing premium products can be the most cost-efficient option for your business.

Are cheaper products worth it?

Low-cost products offer immediate upfront savings. But the true cost of cheap products often reveals itself over time through issues:

1. Shorter Lifespan:

Research shows that 63% of people who bought cheaper products regretted it.¹ Over time, the cost of repeatedly replacing cheap products can far exceed the initial investment in a premium alternative.

2. Increased Maintenance Costs:

When bargain buys break, you pay the price in costly fixes and lost productivity.

3. Negative User Experience:

Creating a positive guest and customer experience can help drive sales and retain valued customers and employees. People notice when corners are cut behind the scenes and these cop outs, can tarnish your reputation.

4. Environmental Impact:

Frequent replacements pile up waste, strain natural resources, and work against sustainability goals.

With that being said, how can you create an experience that’s both profitable and enjoyable for your organization and customers? While cheap products may seem appealing up front, their hidden long-term costs can outweigh the savings. Choosing quality over quick fixes helps ensure better outcomes.

Efficiency vs. Cost vs. Experience

When it comes to choosing which products are right for your organization, part of your process will likely include weighing pros and cons. These are a few factors other businesses and organizations take into consideration to make the best and most informed choices about paper products and dispensers.

By considering these factors, you can make smarter choices that benefit both your bottom line, customers and your brand.

Why are Kruger PRO products better?

It’s really up to you what juice is worth the squeeze for your organization. Investing in premium products offers a range of benefits that go beyond the initial purchase price. Here’s why choosing quality is the smarter, more cost-efficient choice:

1. Durability and Longevity:

Our premium dispensers are designed to last. Made with high-quality materials and superior craftsmanship, they require fewer replacements.

2. Enhanced Customer Experience:

Making small investments in premium products that increase customer comfort can help improve the experience and show that a business cares.

3. Sustainable and Clean:

Many Kruger PRO products like paper towel are sustainable and optimized for cleanliness, passing down those benefits to you and your customers.

4. Brand Reputation:

Customers associate quality with professionalism and trustworthiness. Gain a competitive edge, and elevate brand reputation by skipping the budget buys.

By focusing on value rather than just price, businesses can make strategic investments that pay off in both tangible and intangible ways.

Cheap vs Premium: The Final Verdict

When it comes to hygiene products, sometimes, “You get what you pay for.” Find long-term savings and opt for reliability, durability and sustainability from premium products. Quality always pays off.

Speaking of quality, KPRO members unlock exclusive access to the Cost-In-Use Calculator. This tool provides a competitive analysis of Kruger PRO solutions versus competitive equivalents.

¹ https://studyfinds.org/quality-products-last-longer-than-cheaper/

² https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/consumers-care-about-sustainability-and-back-it-up-with-their-wallets

³ https://hbr.org/2014/10/the-value-of-keeping-the-right-customers

⁴ https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/future-of-customer-experience.html